Everything is Personal

Zeta Ceti on Building Your Niche, Bongos, and The Transformed Man

Episode Summary

In this special edition of Everything Is Personal, Len and Jon are joined by Len's longtime friend Zeta Ceti, the CEO and founder of Oakland-based Green Rush Consulting, who talks about his work and niche in the cannabis industry, and with Len's help spills the beans on his special talent with the bongo drums and what his room looked like as a kid. Len also runs past Jon a special retroactive edition of Have You Heard involving a song whose author may surprise some, and as part of a larger discussion on covers Len and Jon express their wide-eared reverence for the sheer, weird audacity of a vintage album titled The Transformed Man, in between covers you may know and love or want to run from as fast as possible. And in this era of lockdowns and staying at home, Len and Jon talk about favorite travel destinations for cannabis, and not-so-favorite destinations notable for anxiety-driven air quality freakouts, mordida-seeking public officials, and sheer, unrelenting poverty.

Episode Notes

Zeta Ceti 

Green Rush Consulting 

 

Clips for Have You Heard Tracks:

Chris Cornell "Nothing Compares 2 U"

live performance for Sirius/XM Lithium, 2015

https://www.youtube.com/watch?v=IuUDRU9-HRk
 

Sinead O'Connor "Nothing Compares 2 U"

I Do Not Want What I Haven't Got album, 1990

https://www.youtube.com/watch?v=0-EF60neguk
 

Prince "Nothing Compares 2 U"

original studio recording, 1984

https://www.youtube.com/watch?v=cpGA0azFdCs

 

Say hi to Len:  Twitter and IG 

Say hi to Jon: Facebook 

About Len: 

Len May brings more than 25 years of cannabis and genomics experience to Endocanna Health as the CEO & Co-Founder. A pioneer in the medical cannabis industry, May has been instrumental in shaping the current legislation and culture. He has held past positions as President of the Cannabis Action Network and Board Member and Lifetime Member of California Cannabis Association. May is the current chair of the CBDIA science board and is a stakeholder in some of the industry’s most iconic brands.