What happens when the business you spent years building becomes deeply tied to your identity, your purpose and your vision — and then it doesn’t go the way you planned? In this episode of **Everything Is Personal**, Len May sits down with entrepreneur **Michael Steinmetz** for a candid conversation about entrepreneurship, cannabis, resilience, reinvention and the emotional reality of starting over. Michael shares his journey from engineering into the cannabis industry, the creation and rapid growth of **Flow Kana**, and what it was like building an ambitious company in one of the most unpredictable and rapidly changing industries in America. But this conversation goes far beyond business. Michael and Len explore what happens when a founder’s mission becomes personal, how success and failure can reshape identity, and why losing something you believed in can force you to ask a much bigger question: **Who are you when the thing you built is no longer the thing defining you?** They also discuss the importance of adaptability, the lessons that only setbacks can teach, and why entrepreneurship often requires the ability to let go of the original plan in order to discover what comes next. This is a conversation about building, losing, learning and beginning again — and why sometimes the end of one vision is the beginning of a more meaningful chapter.