Jeff Finnerty is a CPG and Restaurant Industry Senior Executive with over 20 years of success in Marketing, Brand Building, Innovation, and Customer & Commercial Leadership. As Head of Marketing at Ayr, Jeff is responsible for overseeing the development and execution of all marketing and advertising strategies. Prior to Ayr, he served as the Head of Marketing & Sales for Grow Healthy, a Florida based cannabis operator. There he leveraged a commitment to a consumer-centric, data-driven approach to brand building, launching a variety of new products while overseeing a digital transformation that drove exponential revenue and profit growth. Before Cannabis, Jeff was instrumental in repositioning the Firehouse Subs brand, and developing a first time national, multi-channel marketing and advertising strategy as a Franchise Group President and leader of the Marketing Board of Directors. He spent the first 16 years of his career at The Coca-Cola Company and played key roles in the launching of brands like Coke Zero, Gold Peak Tea, Georgia Coffee and the innovative fountain dispensing platform Coca-Cola Freestyle.